PR, Media and Marketing Consultant - Freelance
April 2015 - present
Consult with a variety of clients on the most effective PR, media and marketing strategies to achieve their goals. Offer my services in press release writing, public relations, comprehensive marketing and media plan development, media buying, and social media campaigns. Proactively seek out new business ventures and opportunities to work with new clients and collaborate with teams.
Director of Marketing and Communications - Pensacon/Kinematic Entertainment, Pensacola, FL
April 2013 - April 2015
Adobe Creative Suite
Promoted the convention nationwide by maintaining a consistent brand image across all social media
accounts, managing all PR and marketing initiatives, tracking analytics as well as representing
the event within the community, coordinating and maintaining sponsors, and establishing
relationships and interfacing with numerous media outlets. I also played a key role in organizing
and running the convention as an Event Director, including managing a volunteer team,
proactively problem solving, creating partnerships with community leaders and representing
Pensacon when interacting with celebrity guests and their agents.
IMPACT OF MARKETING EFFORTS:
Increased economic impact of event by 160% in second year ($3.8 million)
Increased page likes, social engagement and reach by 500%
Increased attendance by 100% in second year
Social media proven to be one of top three sources of awareness of event
Sold out event on Saturday of second year
48% of attendees were regional visitors to the area
Marketing Coordinator - Your IT Solution, Pensacola, FL
April 2013 - February 2014
Lead a complete rebranding campaign, responsible for media buying, creative direction, print and digital design, copy writing, social media management, and web design and management.
Vice President of ClubAd,
UWF's AAF Student Chapter 2012
Social Media Chair of ClubAd 2011
Active member of ClubAd 2009-11
Professional Silver Addy Award, 2014
"Visit Pensacon" Internet Commercial
Professional Silvey Addy Award, 2014
"Your IT Solution" Local, TV, Commercial
Two Student Bronze Addy Awards, 2012
2010 - present
2010 - present
Art Intern - InStyle, Time Inc., NY, NY
December 2012 - April 2013
Directly assisted the Deputy Art Director, Design Director and on-staff designers, designed interactive layouts for tablet and layouts for print, assisted the Production Manager with imaging tasks and tracking the status of layouts.
Freelance Design/Editorial Assistant - This Old House, Time Inc., NY, NY
May 2012 - December 2012
Directly assisted the Art Director, Director of Photography and on-staff editors, designed interactive layouts for tablet and layouts for print, wrote online articles, researched, organized and edited photos for placement in articles and assisted on photo shoots.
New Media Intern - Qwiki, Inc., NY, NY
August 2012 - November 2012
Assisted the Director of Marketing and Content Manager in marketing and new media projects related to the release of their Phone app, developed social media plan, created and edited video for major media companies, celebrities, professional bloggers and publishers, researched relevant bloggers and social media influencers.
Marketing Coordinator - The Greater Pensacola Chamber, Pensacola, FL
January 2012 - May 2012
Designed all collateral material, wrote content on website, wrote news releases, wrote articles published in Pensacola Magazine, assisted in Chamber’s re-branding efforts, created and managed social media plan, assisted in assembling media kit and press kit, assisted in organizing photo shoots.
PR Intern - Visit Pensacola, Pensacola, FL
May 2011 - August 2011
Wrote weekly blogs, conceptualized, wrote and designed monthly e-newsletter, wrote news releases, wrote feature article published in Gulf Coast Bride magazine, assisted on photo shoots, wrote and designed series of brochures, implemented visitor survey.
Server - Peg Leg Pete's Oyster Bar, Pensacola Beach, FL
March 2010 - May 2012
I worked part-time at Peg Leg Pete's as a server while I was in school at the University of West Florida. During my time working here, I learned the essentials of good hospitality skills, including greeting and serving guests, recognizing and taking care of guest's needs, efficient time management, assisting co-workers, staying collected and efficient under high-intensity and stressful conditions and overall ensuring a pleasant experience for guests.
University of West Florida
May 2012 - Bachelor of Arts, communication arts/advertising
Graduated Summa Cum Laude, GPA: 3.91
Minor: Graphic Art
• Member of Phi Eta Sigma National Honor Society
• Member of Honor’s Program
• Recipient of President’s Scholarship 2009-2012
• Dean's List 2009-2011, President's List 2012
• Two Bronze ADDY Awards, 2012